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£15.99
Most filters that we see in today’s market are Ultrafiltration (UF) filters combined with a carbon block. If you are looking for a filter to protect you or your family from outdoor water source contaminants it must protect from Waterborne Viruses NOT just Bacteria, Parasites and the other usual contaminants. In today’s world of clever advertising, it is easy for companies to distract you from this fact. Our filter is as thorough as a filter can be, and our advice is clear, read the filter details before you purchase a filter bottle. Does the filter remove PFOA’s, Viruses, Trace Pharmaceuticals, Endotoxins and Chemical reduction? If not, then you are at a very real risk of these contaminants that are present in our water sources, and they can make you seriously ill.
At Pure Clear® we do not believe in long life filters for use in filter bottles. Long life filters have a tendency to repeatedly block and suffer an increased pull resistance (it becomes more and more difficult to draw fluid through the filter as the filter life increases). Many filter bottle companies highlight statistics of the filter performance after just a short period of filtration time, they do not offer the statistics of the filter towards the end of its life. Imagine a battery full of charge, producing a large amount of power, compared with a battery at the end of its life, producing little power output. The long life filter performance will change over time, and the longer you use it, the lower the filtration performance will be. Long life filters tend to be hollow (UF) and over a short period of time bacteria can grow within the filter itself and become harmful. The carbon block that filters most of the real unpleasant contaminants does not have the same shelf life as the filter itself, usually the carbon life is 200 litres but because the long life filter is advertised at 2000-4000 litres customers think it is safe to use for that amount of time, they are wrong. Therefore, we keep our filter life short. We recommend you change our filter after 200 litres or 2 months, which is the equivalent of 400 standard plastic 50cl water bottles that cost on average £1 each. If you calculate that, its £400 in plastic water bottles vs the cost of our water filter, you can save huge amounts of money and the environment at the same time. We even have a month indicator on the filter housing to remind you when you put the filter in the bottle so you don’t change it too early.
| Filter Performance | |
| Bacteria | 99.9999% |
| Waterborne Viruses | 99.9959% |
| Parasites | 99.999% |
| Cysts | 99.999% |
| Microplastics | 99% |
| Heavy Metals | 95% |
| Chlorine | 90% |
| Particulates | Yes |
| Polysaccharides (TEP) | Yes |
| Turbidity | Yes |
| Colloids | Yes |
| Endotoxin | Yes |
| Chemical Reduction | Yes |
| Trace Pharmaceuticals | Yes |
| Filter Life | 200L or 2 months = 400 x 50cl plastic water bottles. The life of the filter can be extended by drying out the filter and storing it after use |
| CONTAMINANT CATEGORY | PROTECTS AGAINST |
|---|---|
| Metals | Mercury, Fluoride, Nickel, Copper, Iron, Led, Gold, Silver, Arsenic, PFOA’s (Per- and polyfluoroalkyl substances) |
| Disease-Causing Organisms | Hepatitis A, E Coli, Cholera, Polio, Giardia lamblia, Norwalk, Tota Virus, Adenoviruses, Legionella (Legionnaires Disease), and Pontiac Fever, Tapeworm, Threadworm, Cryptosporidium tryonosoma, coenurosis schistomiasis, Echinococcosis ascariasis, Toxoplasma gondii, Entamoeba histolytica |
| Other Chemicals and Substances | Volatile Organic Compounds and Chemicals including Formaldehyde, Microplastics, Chlorine, Endotoxins, Turbidity |
| Miscellaneous | Particles |
There is no doubt that water is a key part of daily life, with a lot of people relying on it to keep themselves healthy. However, the water we drink may well contain impurities that can have a negative impact on their health. One sure fire way to make sure the water you are drinking is of good quality is to filter it. Pure Clear Filters offer clients a complete range of filtration products that will make sure the water you are drinking is not only safe but will help keep them healthy.
If you are looking to stay hydrated while on the move our BPA and BPS-free water bottles are an excellent choice. The eco-friendly filter water bottles we supply to our customers are made from non-estrogenic and non-androgenic materials which are considered to be the safest plastics used in manufacturing today. Lightweight and durable, they’re the perfect choice for both outdoor adventurers and sportspeople.
For anyone who needs a more advanced filtration option, we have water bottles that can be used for camping, hiking, and survival. The perfect choice for the adventurers among you, this type of bottle will help keep you prepared in any type of environment by allowing you to filter water from different outdoor sources like streams and rivers.
At Pure Clear Filters, we also offer a number of accessories such as the Life Filter pro survival straw that combine perfectly with our water bottles, as well as a range of replacement filters designed to guarantee you can continue to get a supply of clean safe water. In addition to this we stock various accessories that are designed to complement your water filtration.
Wherever you are, our water filtration products will give access to clean, safe water so you can stay hydrated. Whether you need a running water bottle, or something to keep you hydrated while in the gym, out cycling, or when you are travelling, we can help.
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Each of our bottles undergoes rigorous testing and holds ISO & NSF certifications, ensuring confidence in every sip.
Sign Up to get your 20% Off
To receive your 20% off any Pure Clear® Filter water filtration bottle, you need to sign up to Defence Discount and then visit our profile here. Our CEO served in the Armed Forces for several years.
The Life Filter Pro is exceptional. 500 litres of virus-free water is perfect for extended trips or emergency kits. The flow remains strong throughout, and it feels robust enough for professional use. Electro-adsorptive media gives me total peace of mind.
4 January 2026High capacity meets high responsibility. Removes viruses, heavy metals, and pharmaceuticals. Saves hundreds of bottles and provides peace of mind
15 December 2025Consistent performance, no degradation. Filters a huge range of contaminants and feels robust in hand. Excellent long-term investment.
17 November 2025
