Environmental & Sustainable Policy
“Giving people the comfort and ability to drink clean safe water, whatever the situation, wherever they maybe”.
Award Winning
Award winning filter technology
FREE UK DELIVERY
On all orders £40 and over
20% discount
On all products for armed forces
INTERNATIONAL SHIPPING
Shipping to UK, USA & Canada
Award Winning
Award winning filter technology
FREE UK DELIVERY
On all orders £40 and over
20% discount
On all products for armed forces
Award Winning
Shipping to UK, USA & Canada
Pure Clear Filters is committed to playing its part in making the world a more sustainable, responsible and equitable place. We recognise that we have a responsibility to help protect the environment wherever we have a chance to do so, offering a comfortable environment for our employees.
The company Directors are committed to the following:
- Continual Improvement in the environmental impact of the business activities.
- Improving the environmental benefits provided by our products.
- Complying with all relevant legal, customer and other third-party requirements
- Establishing measurable environmental and business objectives that are consistent with the context and strategic direction of the business and addressing risks and opportunities associated with them.
- Achieving objectives to help minimise its environmental impact.
- Adopting best practices applicable to its activities wherever practicable.
We will achieve these commitments by:
- Implementing processes that identify the aspects of the business that have an environmental impact and quantifying the significance of each aspect.
- Communicating the environmental sustainability policy and action plan to staff and other stakeholders and raise awareness amongst these groups of their own environmental responsibilities and opportunities for environmental improvements.
- Training and educating its employees in good environmental protection practices and encouraging employee involvement in environmental improvement initiatives.
- Promoting environmental awareness and sustainability as part of our staff communication briefs.
- Continually monitoring the environmental impact of the business activities.
- Reviewing this policy and supporting plan to ensure it is fit for purpose, as a minimum annually.
- Ensure adequate resources to realise this vision of environmental and sustainability statement.
Recycling Commitment
Pure Clear Filters is committed to a recycling program to minimise the impact of plastic and carbon on the environment. Using just one of our filters will reduce the amount of plastic water by 400 x 50cl plastic water bottles. Each of our filters will filter for 200 litres or 2 months, meaning in a 12-month period we save our planet from 2400 plastic water bottles per person. We offer our customers an incentive to send back free of charge their used filters and receive a discount on their next purchase. Pure Clear Filters will then recycle those filters in the most environmentally friendly process possible. We are committed to sustainability. For further details on our recycling incentive please see the recycling incentive section.
Green Web Hosting
The internet is a menace to our environment, but it needn’t be this way. That’s why we are committed to making sure our corner of the web is as green as can be, through a comprehensive environmental strategy that both reduces our impact and invests in the future.
100% GREEN POWERED HOSTING
Our hosting providers global operations are powered entirely by renewable energy. Their UK data centres use 100% green sourced power as specified by E.ON and as regulated by Ofgem and their US facility uses 100% renewable energy, as certified by Green-e.
ENERGY EFFICIENT DATACENTRE
Their datacentre is built from the ground up to be efficient, with a PuE rating of between 1.2 and 1.3 and an environmental management policy externally assessed to ISO14001 standards.
SENSIBLE GREEN POLICIES
Their environmental policies aim to reduce waste, encourage recycling, and avoid unnecessary travel. Although they have offices where they like to get together, remote working is a part of who they are.
TREE PLANTING & OFFSETTING
In 2020 they committed to becoming a climate positive business. Each month we invest in responsible reforestation efforts and fund climate crisis solutions that have been certified to remove carbon emissions. So far they have planted 65,236 trees and funded efforts that have removed 2,078.74 tons of carbon dioxide.



